Exclusive: SAT Helps Promote Your TOMSA Business

SA Tourism has launched an exciting online digital asset library, where you can find an array of immaculate images, inspirational video clips and other effective marketing material to promote your TOMSA business; town or city; province and South Africa!



The user-friendly platform allows you to effortlessly browse and download images from all corners of our country within a number of genres that include Active Adventure; City Lifestyle; Coastal Beach and Cultural Roots. From the platform’s footage library, you can view and download official SA Tourism TV adverts as well as various audio-visual interactive clips and infographics. And it doesn’t end there! In the Marketing library you can download an array of promotional media such as Digital Banners; Maps; Presentations and Print Adverts.

Just another way SA Tourism is putting your levy contributions to good use

  • Click here to start exploring the library and downloading material to help you promote your TOMSA business and destination South Africa!

So far; so good – is tourism budget being put to good use?

As you may know, R1.1bn (53%) of the National Tourism Department’s total R2.1bn budget for 2017/18 is deployed towards increasing South Africa’s global tourism market share and growing the domestic tourism market, in a manner that promotes inclusive growth. 

SAT’s new digital library is an innovative way of promoting tourism using more affordable online technology and user-generated content. It also gives an opportunity for small tourism businesses (in rural or urban areas in South Africa) to better promote themselves with official promotional content, available for free and online.


We want YOUR OPINION as a contributor to SA Tourism’s annual budget

Tweet us on Twitter @tomsa98 on how more innovative SA Tourism can be in promoting your TOMSA business and tourism in South Africa?