Latest Online Booking Trends

A recent report released by Google, and Sojern highlights that more than half of all business (55%) and leisure travellers (60%) begin their journey to booking a trip on a search engine. The report also reveals top trends in 2017, including what destinations, brands and segments are seeing the biggest growth in searches. Other notable highlights from the report include:

  • Only 4% of users start by searching for a hotel brand
  • Revealed: The fastest-growing brands by Google search
  • Revealed: The fastest-growing destinations for search
  • “Luxury” searches saw the biggest  increase (23%)in mobile searches

Click here to read more on this report via Hotel News Now. 


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