SAT REPORT 12.3% FOREIGN TOURIST ARRIVAL GROWTH - Q3 2016

SA Tourism presented their latest Tourism Performance statistics for the period July – September 2016 to the TBCSA Membership and Marketing sub-Committee on 07 February 2017. In a two-part series, we uncover notable highlights from that presentation:

This week, we give a breakdown of foreign tourist arrivals; indicate the most visited province and identify the spend categories which generated the most revenue in the review period:

Tourism Performance: July – Sept 2016

There were 2.4 million Foreign Tourist Arrivals to South Africa between July and September 2016 (12.3% Year-on-Year growth). In terms of long haul markets to South Africa, US, UK and Germany lead the way, followed by Netherlands, France and Australia.

STILL SOMEWHAT BEHIND

South Africa’s tourist arrivals growth rate experienced in the third quarter of 2016 is still far behind our competitors, with Thailand and Australia experiencing 10.2 % and 18.6% growth respectively.

 

DID YOU KNOW 

56% of Tourist Arrivals in July – September 2016 (that were booked via travel agents) were booked more than 2 months before getting into RSA.

Provincial breakdown

Gauteng was the most visited province, with 1 010 666 tourist arrivals. It witnessed 7.8 million bednights, generating an estimated R8.3 billion in revenue. Western Cape was the 2nd most visited province with 344 131 arrivals, generating an estimated R3.8 billion in revenue. Interestingly, Free State witnessed 333 846 arrivals yet only contributed around R245 million.

TOP REASONS TO VISIT

‘Visiting friends and relatives’ at 47% is the top reason tourists visited RSA. Coming in 2nd was ‘Business Investment Interests’ at 11%, whereas ‘To Experience a Different Country’ came in 3rd at 5%.

 

More foreign tourists utilised alternative forms of accommodation in 2016

The number of nights in paid accommodation decreased by -8.5% (YOY) to 19.5 million. Formal bednights sold decreased by -8.1% as Guest Houses and B&Bs experienced declines due to fewer foreign tourists utilising these forms of establishments. Western Cape and Gauteng had 71% of all formal bednights in Q3.

 


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