The Chief Executive Officer of South African Tourism, Sisa Ntshona has declared the 2018 edition of Africa’s Travel Indaba as a successful expo that would boost the business of tourism on the African continent.
“Indaba’s goal is to create a platform that allows the world to do business with Africa and business is happening. We are therefore encouraged by the number of buyers and exhibitors who have come from various parts of the world. They are our valued partners, who assist us to package and sell Africa to the world,” he noted.
“When we took the decision to make Indaba a pan-African event, it was a deliberate strategy on our part to boost the African economy,” Ntshona noted at the three-day tourism trade event in Durban, KwaZulu Natal, organized by the organization he oversees.
According to him, “the growing number of African countries at Africa’s Travel Indaba has bolstered their commitment to being here. They are seeing the benefit of the expo and being part of a show that focuses only on Africa. The show is for Africa.” Of the over 80 countries that registered, a total of 23 African countries attended the Indaba.
According to figures released by South African Tourism, overall registrations for the 2018 edition reached more than 7,000, resulting in an increase of 4% from last year’s figures, a total of 1,747 registered buyers, which was an increase of 14% from last year and 1,100 registered exhibitors or an increase of 5.7% from last year. Of the exhibitors, 200 were taking part for the first time.
The organisers expected Indaba to create a lasting legacy for the City of Durban and the economy of the KwaZulu-Natal (KZN) Province by encouraging and supporting local procurement. It was expected to inject a R89million (or $7million) to KZN’s GDP. “This is the 21st anniversary of the Durban ICC this year – a fitting way to start our five-year journey with this award-winning venue,” says Ntshona